Cookie Policy

Essential cookies are required for the site to work. They manage session state, security tokens, and basic page functionality. Without them, features like contact forms and navigation may not work correctly.

These cookies do not track your behavior across sites and are not used for analytics or advertising purposes. They cannot be disabled without breaking site functionality.

Duration: Session cookies expire when you close your browser. Persistent essential cookies may last up to 12 months.

We use analytics cookies to understand how visitors interact with the site — which pages are visited, how long people spend on them, where traffic originates, and which content is most useful to buyers in the evaluation process.

Service used: Google Analytics 4 (GA4). Google Analytics sets cookies including _ga (used to distinguish users, expires in 2 years), _ga_[ID] (used to persist session state, expires in 2 years), and _gid (used to distinguish users, expires in 24 hours). Data collected through GA4 is aggregated and is not used to personally identify individual visitors.

If a privacy-focused alternative is in use (such as Plausible or Fathom), it operates without persistent cookies and without sending personal data to third-party servers.

Duration: Google Analytics cookies persist for 24 hours to 2 years depending on the specific cookie. Privacy-focused alternatives typically use no persistent cookies.

Marketing cookies may be used to measure the effectiveness of content, track referral sources from paid or organic campaigns, and understand conversion paths from search to the site. These are not used to serve retargeted advertising.

If third-party marketing tags are deployed on the site, they will be listed here. Currently, no third-party advertising pixels are in use beyond standard analytics attribution.

Duration: Marketing and attribution cookies typically persist for 30 to 90 days.

Essential session cookies: expire when the browser closes. Essential persistent cookies: up to 12 months. Google Analytics _ga / _ga_[ID]: 2 years. Google Analytics _gid: 24 hours. Attribution and referral cookies: 30 to 90 days depending on the service.

Cookie durations may change if the analytics platform or tooling changes. The last updated date at the top of this page reflects the most recent review of these settings.

Most browsers let you view, block, or delete cookies through their settings. The path varies by browser. Chrome: Settings > Privacy and security > Cookies and other site data. Firefox: Settings > Privacy & Security > Cookies and Site Data. Safari: Settings > Privacy > Manage Website Data. Edge: Settings > Cookies and site permissions > Cookies and site data.

You can also install the Google Analytics Opt-out Browser Add-on (available at tools.google.com/dlpage/gaoptout) to prevent Google Analytics from collecting data about your visits across any site that uses it.

Blocking all cookies may affect how the site behaves — in particular, session features like contact forms may not work correctly if essential cookies are blocked.

Where required by law, we will ask for consent before setting non-essential cookies. If a consent banner is displayed when you visit the site, your choices are respected for the duration of your session and stored for future visits.

You can withdraw or update your consent at any time by using your browser settings or by clearing your cookies. If you are located in the EEA or UK and have questions about how your cookie consent is managed, use the contact page.