Core deck: opening and performance
| Slide | Purpose | Content | Chart suggestion | Common mistake |
|---|---|---|---|---|
| 1. CEO summary | Give the verdict on the quarter up front | Top 3 wins, top 3 misses, decisions needed | None; short text with status markers | Recapping everything instead of a verdict |
| 2. KPIs vs plan | Show performance against the approved plan | 8-12 KPIs: actual, plan, prior quarter, trend | Scorecard table with status and sparklines | Changing the KPI set every quarter |